The Visionary, SonyAlpha7R III

Colston Julian presents his thoughts on what makes Sony one of the most intuitive camera brands in the market today.

Although I prefer not to compartmentalise my work, for the last 20 years that I’ve been shooting, a large part of it has involved fashion and environmental portraiture. With my background in cinematography, I try and bring in the same cinematic aesthetics in my visuals, while at the same time, ensuring that there’s a narrative running through them. I find that fashion photography allows me to carry out my vision, which is why I enjoy the genre the most. Despite my fondness for the analogue process and my continued efforts working with film, a majority of my images are created with digital cameras. I chose Sony because of their dedication towards moving ahead with new and better technology, thereby making the craft easier, and enabling photographers to focus on their vision. Over the last three years of my association with Sony, I can safely say that the brand stands for the right mix of technology and craft. I also appreciate how attentive they are of feedback on their products, and their continual effort in making the craft of photography more intuitive. For a lot of the assignments I work on, it demands working in a variety of environments with mixed lighting. The Sony A7R III, along with the G Master lenses, makes the process much smoother. Its 5-axis image stabilisation and low light performance is perhaps the best I’ve ever used. Its AF system too, is amongst the best in the current line-up of mirrorless systems.

“Good optics and construction makes Sony’s line-up of G Master lenses a great value for money”