Sony Alpha Series Instagram Photo Contest


Life got flipped upside down for creators over the past few months. Yet that didn’t stop many honing their photography skills at home or in their garden. Many creators are now also getting ready to explore their local area, or even travel further afield. The world may still be changing. Yet discovery and creativity remain at the core of everything we do! So let’s connect as a community and share what we’ve discovered, learned and created.

Sony India is holding a contest for users of Sony Alpha series cameras. To take part share your best photos through Instagram using the hashtag #CreateWithSony.

Entries will be judged based on their creativity, originality and emotional impact. Winners will be announced on Sony group websites and social media channels.

Winning photos from India will also participate in a global contest #DiscoverwithAlpha which will include entries from all over the world.

Submit your photos and stand a chance to win fantastic prizes!

See below for full terms and conditions.


Many Congratulations to @camit66 and @iamdhruba_insta on winning the #CreateWithSony Instagram Photo Contest. It was a tough call for our judges but here's what they had to say about the winning images:

Jury Quote - "Practice makes a man perfect- an aspiring kid playing all alone to master his skill set. I love the overall vivid street environment along with the candid style image showcasing the real India. Football fever can be seen in his zest of learning the sport."

Jury Quote - “That intense look through the sheet, patch of light and the raindrops tells a lot about the story of that man. The picture talks about the depth, silence and the solitude of the old man."

Both the winners from India will further be nominated for the global Sony #DiscoverWithAlpha Instagram Photography Contest. We wish them all the very best.
We are grateful to everyone who participated in our contest. Every shot was unique and we are delighted by the immense support, excitement, and enthusiasm the Alpha Community has shown.

Contest Entry



Discover, Learn, and Create with Sony Alpha

The subject doesn’t matter, as long as it portrays the excitement of discovery and learning from your perspective during this uncertain time. It could be indoor photography, inspiration from small walks around your home or in the forest, simple things that make you happy, a family portrait, pet portrait, macrophotography or anything else that inspired you.

Entry Hastags

Post your photos on Instagram with the Entry hashtags listed below to take part in the contest

*Please post a new post with hashtag during the campaign period.

  1. #CreateWithSony
  2. #DiscoverWithAlpha
  3. #SonyAlphaIn
  4. #Sony Alpha model name (e.g. #A7RIII, #A6000, #A9)
  5. #Lens model name (e.g. #SEL24105G, SEL8514GM)

Entry Info

Contest Period

16thJuly 2020 to 31thAugust 2020

Contest Procedures

Step 1 Participation in the Contest

You must read all terms & conditions before entering the contest – by entering the contest you will be deemed to have agreed to the terms & conditions. Follow the steps under Contest Entry to take part by midnight (CET) on 31th August 2020.

Step 2 Contact of Shortlisted Participants

Shortlisted participants will be contacted via Instagram Direct from @SonyAlphaIN Instagram account by the end of September 2020 and will be required to send in their photos with EXIF data intact within the designated period.

*If no response is received within 3 days of being contacted, the participant is deemed to have withdrawn from the contest.

**Please be informed that only shortlisted participants will be contacted.

Step 3 Announcement of Indian Winners

Two local winners will be crowned in India. Winners in India will be contacted by via Instagram Direct from @SonyAlphaIN Instagram account by the end of September 2020. Winning photos from India may also be shared via @SonyAlphaIN Instagram account and other Sony Group Social Media accounts.

Step 4 Announcement of Global Winners

Subsequently, 5 Global winners will be selected among winning entries from each region, and announced by middle of October 2020 on @Sony.Alpha_photocontest and @SonyAlphaIN Instagram accounts, and also on Sony group Social Media accounts and websites. Global winners may not necessarily be local winners in each region.

Step 5 Dispatch of Prizes

Both regional winners and global winners will be notified via Instagram Direct from the @SonyAlphaIN Instagram account and will be requested to provide their contact details including address to facilitate the dispatch of prizes.

Awards and Prizes

Prizes for Indian Winners:
  • 2 Persons
  • Each winner gets 1 unit Alpha 7M3K
  • Both the winners to be nominated for Global.
Prizes for Global Winners:
  • 5 Persons
  • 5 global winners will each be awarded with an Interchangeable Lens Camera Alpha 7R IV as well as a Sony G Master Series lens of winner’s choice from the list below.
    • FE 16-35mm F2.8 GM (SEL1635GM)
    • FE 24mm F1.4 GM (SEL24F14GM)
    • FE 24-70mm F2.8 GM (SEL2470GM)
    • FE 85mm F1.4 GM (SEL85F14GM)
    • FE 70-200mm F2.8 GM OSS (SEL70200GM)
    • FE 100mm F2.8 STF GM OSS (SEL100F28GM)
    • FE 135mm F1.8 GM (SEL135F18GM)

Terms and Condtions:

Please refer to the below link for the contest Terms and Conditions:

Terms and Condition Apply