Every moment has its own story, whether you are capturing street life, wildlife, weddings, or travel. Sony believes that the APS-C is exactly what you need to capture more of the world around you and untold random stories of your journey that create a lasting impact on the audience since it offers an all-inclusive array of cameras and lenses to get creative with imaging and filmmaking.

We have Sony artisans, Ganesh Vanare, Sebinster Francis, Roshani Shah, and Auditya Venkatesh sharing their exclusive experiences of using APS-C cameras and lenses for imaging and videography. Watch what inspired these ingenious photographers to create their unique stories with APS-C and how incredible their creative journeys have been.

These artisans have discovered outstanding mobility and superb image quality in both stills and filmmaking with APS-C which has inspired them to encourage photography and videography enthusiasts to consider these cameras and lenses.