Sony won 4 TIPA awards

Disrupting the world of photography tools and equipment, we are happy to announce that Sony has won the annual Technical Image Press Association (TIPA) worlds awards in four different categories. You can check out more about the awards won by Sony and view the full World Awards at the tipa.com.

1. One of the most prestigious Awards- “Best full-frame camera award” has been awarded to Sony Alpha 7R IV

Packed with versatile features, the Sony Alpha 7R IV has a 61.2MP CMOS full-frame sensor that rivals medium format camera output in a more compact form factor. Along with it, the camera’s 4 or 16 shot high-resolution pixel-shift modes can yield an amazing 240MP file size. Another interesting feature of the Sony Alpha 7R IV which led us to win the Best Full Frame Award is that the Super-high res does not come at the cost of still or video image capabilities. It includes 10 fps burst rates and 4K video at full sensor width, plus it incorporates Sony’s Real-Time AF Tracking system and dual slots for high-speed UHS-II cards

2. Facilitating technology, TIPA Awards gave the “Best Expert APSC Camera Award” to Sony Alpha 6600

Understanding the needs and challenges of photographers, the You can check out more about the awards won by Sony and view the full World Awards at the Sony Alpha 6600 is an ideal product to have been awarded the Best Expert APS camera Award. It is ideal for photographers who desire a compact walk-around with exciting versatility and creative features for both still and video work. The new and impressive technology from Sony includes Real-Time Tracking AF, which seamlessly transitions from subject tracking to face detection and even to eye detection. Adding brilliance to a photographer’s work, the camera can shoot at up to 11 frames per second and comes with a large “Z-type” battery that gives the best battery life in this class. The Sony Alpha 6600 is perfect for content creators with 4K recording and IBIS system stabilization."

3. Working on making the camera gear compact and easy to use, Sony RX100 VII received the “Best Expert Compact Camera Award”

Carrying different camera tools and equipment tends to a task. Solving this problem, Sony came up with RX100 VII. It has been awarded the Best Expert Compact Camera Award because it has a definite appeal to those seeking a pocketable, integral-lens camera that incorporates a full range of imaging options that rival professional cameras. The camera supports optical image stabilization and an amazing 20fps continuous shooting burst rate. Sony RX100 VII also offers numerous scene and drive modes along with 4K video. You can record motion video up to 1000 fps, making it an excellent video companion. Packed with the Exmor R™ CMOS sensor and DRAM memory, the camera creates a super-speed data highway.”

4. Making photography an easy process, the Sony Real-Time AF Tracking Technology received the “Best Photo Innovation Award”

Working relentlessly to create innovative technology, the Sony Real-Time Tracking Technology has been honoured with the Best Photo Innovation Award. It takes AF technology to a new level. Once the photographer indicated the subject with half pressure on the shutter release, the system tracks it regardless of where it moves within the frame. Thanks to the Real-time Eye AF (for humans and animals), the camera will automatically pick up the eye of your subject when visible in the frame. The system uses AI and “learned” subject information, including colour, brightness, distance and even facial and eye patterns to maintain focus, allowing seamless and true AF lock-on without the need to change AF modes. It’s a truly remarkable system that changes the game when it comes to the speed and accuracy of AF technology.” Sony’s Real-Time tracking features is available in the following products –Alpha 6100, Alpha 6400, Alpha 6600, Alpha 7R IV, Alpha 9 and Alpha 9 II

Working hard to offer the best of technology to everyone, we are honoured to have received the awards. This has boosted our morale and we promise to keep delivering the best camera gear.