Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve. With G Master, the lens standards are changing. They are tomorrow’s lenses today, delivering breath-taking details to creativity. Sony G Master connects diversified domains such as Fashion, Astro, Wildlife, and Weddings, and brings spectacular creative talents under one umbrella to provide new creative possibilities for imaging and art.

A lens is an eye of a camera that enables one to capture a moment in the right mood and situation. Since there are different moments, there will be more than one lens to capture it all. Presenting the widest range of G Master lenses for diverse scenarios and capturing the most fascinating moments.

Watch as five versatile photographers/videographers come together to share their incredible experiences using the stunning range of G Master lenses that take their photography/videography to the next level. These Sony artisans have outstanding stories to tell through the medium of their images that will take you to a different imaginative realm

The lens’s incredibly fast focus allows you to experience everything, from fairy-tale weddings to the enthralling Astro world, as well as the allure of fashion and the splendour of wildlife. The lenses could look beyond, and never compromise on the quality. These lenses are here to take photography & videography a step ahead. Get ready.

Explore every perspective with G Master

Nothing compares to the 11-blade aperture of G Master lenses for exquisite bokeh and their incredibly sharp corner-to-corner resolution.

Karthik Srinivasan

Celebrity Photographer

Nothing compares to the 11-blade aperture of G Master lenses for exquisite bokeh and their incredibly sharp corner-to-corner resolution.

Karthik Srinivasan

Celebrity Photographer

Veteran Celebrity Photographer Karthik Srinivasan shares his fondness for G Master lenses that help him to bring innovation to the table. The FE 85mm F1.4 GM is his go-to lens which is remarkably efficient while the FE 70–200 mm F2.8 GM OSS II being the lightest one, advances his creative possibilities.

Gear Used

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