Alpha 7 III with 35 mm Full-frame Image Sensor:
Captures a sensational chronicle of the Telugu cinema

Telugu Short Film Manasanamaha sets the Guinness World Record

On May 20, 2022, the Telugu short film Manasanamaha, also translated as Salutations to Mind, broke a remarkable Guinness World Record for winning 513 awards by a short movie. Directed by Deepak and produced by Gajjala Shilpa, this short film made with a budget of $5,000 (Rs 1,024,455) is a 2020 Telugu-language non-linear romantic drama starring Viraj Ashwin and Drishika Chander in lead roles. It was selected for the "Bengaluru International Short Film Festival," the only short film festival in India that has been accredited by the Academy Awards (Oscars). It also garnered praise and excellent reviews for its narration, technical prowess, and outstanding production.

Shot on Sony Alpha 7 III

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Manasanamaha- a cinematic feast for eyes

Watch Deepak Reddy's romantic comedy Manasanamaha, which exhibits his technical and cinematic brilliance. The movie goes on to narrate an intriguing tale of a young protagonist named Suraj who reflects on the essence of love while recalling his past three romantic relationships. The girls in his life resemble three different seasons, namely summer (Chaithra), monsoon (Varsha), and winter (Seetha). It is a must-watch film for its cinematic genius as it is narrated backward in time and some of the sequences have stunning visuals that would leave spectators awestruck.

Deepak Reddy- a director with boundless creativity

While there are many talented directors in the Telugu film industry, Deepak Reddy stands out as one of those exceptional talents who has carved out a unique niche for himself in the short filmmaking field. He discovered that storytelling is his forte & passion after graduating from the University of Houston in Texas, and eventually chose to pursue filmmaking as a full-time career. He is currently a prominent writer, producer, actor, and director best known for his short films ‘Hide & Seek’ and ‘Manasanamaha’.

In addition to congratulating Deepak Reddy on the enormous success of his Guinness World Record-winning movie, Manasanamaha, Sony also takes the opportunity to highlight the filmmaker's creative side to the audience. We were stunned to discover that his creativity knows no bounds when it comes to producing a film on a very tight budget. “We developed processes, rigs, and manpower that could complete the movie with lower expenditures because, I had restrictions regarding the budget, but my brain did not have any limitations for creativity. We had no other option.” The entire movie was filmed in five to six days, but the pre-production, casting, and planning for the post-course of action took the entire team more than five months to accomplish.

Sony Alpha 7 III with 35 mm full-frame image sensor the only dependable gear for shooting

While talking about the gear primarily used for shooting the film, Deepak told us that Sony Alpha 7 III has been his ultimate confidant as it is the most user-friendly camera he has ever worked on. Given that the rigs were custom-made, he wanted to use a camera that was high-quality but compact because it was an experimental film. He said that most of the shots were taken using a floating/pov/rogue/Steadicam camera and that he discovered it to be the best low-light camera on hand. “We employed a helmet setup, free fly movi5, an Atmos shotgun recorder, and Zeiss cp3 kit lenses.”

With superb image abilities and high-speed performance packed into a compact body, the Alpha 7 III gives you complete control and expressive freedom. It gives you the power, control, and freedom to perfectly record once-in-a-lifetime occurrences. Fast control when shooting, stunningly clear views through the Tru-Finder, flexible connectivity, longer shooting endurance from multiple power sources, high durability, and resistance to wet and dusty circumstances all contribute to the Alpha 7 III's application performance.

Sony Alpha 7 III renders scenes in realistic detail

It is wonderful to know that Deepak Reddy and his team have always had faith in Sony cameras. From the beginning of their cinematic career, they have always used Sony, and they have been moving them forward from film to film. For this film, the Alpha 7 III powerful Auto Focus, and excellent HFP at full HD were all that was required at the entry-level.

The high-quality imaging capabilities that you would only expect from a full-frame camera are met by a newly created back-illuminated image sensor and an advanced image processing technology. It is a camera that produces images with the highest resolution possible. Condensing approximately 2.4 times the data needed for 4K movies (QFHD: 3840 x 2160) in 35 mm full-frame mode allows for the minimising moiré and jaggies. You can choose between full-frame and super 35 mm modes as required. Additionally, XAVC S format is used for 4K recording at bitrates of up to 100 Mbps.

Sony Gear- the best with matchless features

Deepak Reddy was completely enamoured with the Alpha 7 III, which has unmatched features, and used it to shoot the entire movie. The Auto Focus, Low light capabilities, Compact size, Recall Custom Hold, and S-Log, in his opinion, are some of the best features.

124p recording. Approx. 1.6 times for 30p recording.

2A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

For more dependable autofocus in low-light situations, the Advanced AF algorithms contribute to great AF precision down to light levels as low as EV-315. The camera offers a 4D Focus for spectacular wide coverage.

“I intend to begin production on a full feature soon, and I am planning to use the Sony Venice 2 to capture the project. I had a fantastic time using the Sony Alpha 7 III with the 35 mm full-frame image sensor, and I have found that there is nothing like Sony! My own experience suggests that Sony cameras work regardless of your level of experience.”

Here are some amazing snippets from the making of the Manasanamaha film, which claimed the Guinness World Record, showcasing the various expressions and experiments with filmmaking.

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