Take Alpha 7CR Tour
Get ready to have your expectations exceeded. The all-new Exmor R™ 61.0 MP full-frame sensor, renowned for its excellence in the Alpha 7R V, is now seamlessly integrated into the compact form of the Alpha 7C series. Say goodbye to missed details, and embrace limitless possibilities with the portable powerhouse, the Alpha 7CR.
BIONZ XRTM image processing engine
The latest BIONZ XR image processing engine minimises processing latency while boosting movie and still image processing power, delivering natural gradations, realistic colour, low noise, superior image quality, and fast menu response.
High sensitivity and high dynamic range with low noise
Advanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.
Advanced optical 5-axis image stabilisation
A high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms effectively detect and correct camera shake, providing a huge 7.0-step advantage for handheld shooting.
Accurate exposure and colour reproduction
The advanced AI processing unit achieves accurate white balance even where the subject is in the shade. Skin tones, foliage and other materials are reproduced with natural colours in almost any lighting, with lifelike gradations such as highlight roll-off in portraits.
AI-powered pose estimation for subject recognition
The innovative AI processing unit recognises a wider range of subject types. It can accurately recognise human movements, achieving significant improvements in human eye recognition. Its human pose estimation technology uses a skeleton-based model, enabling it to recognise not just eyes but also body and head positions with high precision.
Reliable recognition of a wider range of subjects
The Alpha 7CR has a robust AI unit, capable of human, animal, bird, insect, car, train, and airplane recognition. Animal recognition goes beyond dogs and cats, identifying the eyes of small grazers. Bird recognition spotlights bird types, recognizing their eyes, heads, and bodies. It's AI-powered precision at its best.
Tenacious real-time tracking1
The Alpha 7CR boasts greatly improved AI-based subject recognition, offering higher tracking reliability in a wider range of shooting situations. Specify a subject and half-press the shutter button to get the camera to start tracking, leaving you free to concentrate on framing and composition.
High-density AF for reliable shots
The BIONZ XR engine and updated algorithms achieve notably improved Fast Hybrid AF performance. Up to 693 phase detection points cover approx. The Alpha 7CR includes both phase-detection and contrast-detection AF to ensure fast, stable focus acquisition even in single AF (AF-S) mode.
Stunning 6.2k Oversampled Video in 4K Clarity
Full-frame and Super 35 mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35 mm mode without pixel binning makes it possible to condense approximately 2.6 times the amount of data required for 4K movies (QFHD: 3840 x 2160) into high-resolution, high-detail 4K with minimal moiré and jaggies.
Unlock the cinematic look with S-Cinetone
Sony's S-Cinetone picture profile delivers more faithful colour reproduction and skin tones, with natural mid-tones essential to healthy-looking skin, plus soft colours and gorgeous highlights, giving creators a cinematic look without the need for colour grading.
Log recording and LUT
The Alpha 7CR features an S-Log gamma curve to maximise its 14+ stops of latitude. S-Gamut3 and S-Gamut3. Cine colour gamut settings are also provided for further post-processing control, and user selected LUTs can be applied to preview how processed footage will look.
Smooth handheld movie shooting
Active Mode provides precision stabilisation for movie shooting with advanced gyro sensors and an optimised algorithm. Camera shake is precisely detected and compensated for, with additional stabilisation provided via compatible lenses in sync with the camera body.
Real-time Tracking also supports focus during movie shooting
AI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject.
Easy, stable transfers to a smartphone
Connection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Transfers continue in the background even if the smartphone display sleeps or another application is launched.
Smooth, high-quality live streaming
Connected to a PC or smartphone via USB, the Alpha 7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to great effect for online meetings and live streaming along with advanced AF functions such as Real-time Recognition AF.
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