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GO BEYOND BASIC WITH

THE NEW SONY ALPHA 7 IV.

GO BEYOND BASIC WITH

THE NEW SONY ALPHA 7 IV.

Capturing the true beauty of a moment is all about perspective. Whether you’re into stills, videos, or like to toggle between the two, every creator needs a hybrid camera that gives them the freedom to bring their perspective alive in any format. Just like the new SONY Alpha 7 IV that offers groundbreaking performance, breathtaking imagery and true-to-life resolution.

Shot on Sony Alpha 7 IV, the video above demonstrate how the cutting-edge features of the camera help bring the artistic visions of various Sony Artisans to life. Watch the video to learn more about the new Alpha 7 IV.

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WHAT
SONY
ARTISANS SAY
ABOUT ALPHA 7 IV

WHAT SONY ARTISANS SAY ABOUT ALPHA 7 IV

Vishal Punjabi

Wedding Filmmaker

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The Alpha 7 IV has features like touch tracking & image stabilization which I use regularly to help our films look better.

https://www.youtube.com/embed/GE9LwAu4Ork

Vishal Punjabi

Wedding Filmmaker

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The Alpha 7 IV has features like touch tracking & image stabilization which I use regularly to help our films look better.

https://www.youtube.com/embed/1tr8MJRGNvw

Joseph Radhik

Wedding Photographer

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The thing I’m most excited about is the screen that completely swivels. I can shoot a moment from any direction, any angle.

https://www.youtube.com/embed/x3sNavGYm8o

Amrita Samant

Maternity & Child Photographer

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The color reproduction accuracy matches exactly what my naked eye has to see.

https://www.youtube.com/embed/hnnhhZCgl_c

Jayanth Sharma

Wildlife Photographer

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The camera is able to predict action and helps you focus the eye like a dream.

https://www.youtube.com/embed/VeZIfub-g6U

Garima Goel

Actor & Vlogger

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The ability to connect my camera and use it as a webcam, it allows my audience to see me in 4K.

https://www.youtube.com/embed/E6y-w243s8Y

Abhitabh Kame

Advertising & Fashion Photographer

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Sony for me is a work horse because the pace it lets me shoot with. The autofocus, it’s blazing

https://www.youtube.com/embed/bwhaX6i4AdY

Shubh Mukherjee

Filmmaker & Content creator

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‘Sounds and Lights of the UAE’ - The innovative features of the camera made it possible to captures the magical place.

https://www.youtube.com/embed/D5luIFJBZC8

Ganesh Bagal

Wedding & Travel photographer

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There are plenty of reasons to keep this beast in my camera bag

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SHOT ON
ALPHA 7 IV

India's leading Professional Photography Online Community
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Image of Eyewear, Vision care, Goggles, Motor vehicle, Automotive lighting, Sunglasses etc.
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Image of Trunk, Fashion design, Flash photography, Waist, Smile, Sleeve etc.

WHAT MAKES
ALPHA 7 IV UNIQUE?

33 MP CMOS Image Sensor

The Alpha 7 IV produces superb image quality with a larger pixel count and higher resolution that surpasses all its predecessors. Experience color gradation and detail rendering like never before with a significant evolution of Sony’s original image technology.

4K 60P* Recording

Achieve impressive video quality while filming at up to 4K 60p* with pixel readout and without binning. Make the most of the new image sensor and wide dynamic range on the Alpha 7 IV for sharp images of fast-moving subjects.

*QFHD (3840 x 2160). 4K 60p (50p) recording available in Super 35 mm mode only.

AI-based Real-time Eye AF and Real Time Tracking for Stills & Movies

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

3 more features will be revealed

Real-time Tracking

Using colour, brightness and depth data, the unique subject recognition algorithm instantly processes spatial information in real time. The AI on the Alpha 7 IV detects and tracks the eyes and face of the subject with extreme precision, be it human, animal or bird.

4K/ Full HD Live

The Alpha 7 IV produces superb image quality with a larger pixel count and higher resolution that surpasses all its predecessors. Experience color gradation and detail rendering like never before with a significant evolution of Sony’s original image technology.

5-axis Optical Image Stabilisation

The Alpha 7 IV produces superb image quality with a larger pixel count and higher resolution that surpasses all its predecessors. Experience color gradation and detail rendering like never before with a significant evolution of Sony’s original image technology.

REVIEWS & RATINGS

PICTURE QUALITY Excellent

FEATURES Excellent

DESIGN Excellent

EASE OF USE Excellent

Customers Reviews and Ratings

4.6 Based on 52 customer review

See all reviews

AVAILABLE IN
TWO VARIANTS

Body Only
ILCE-7M4

Buy now

Body + 28-70 mm Zoom Lens
ILCE-7M4K

Buy now

Buy and register Alpha 7 IV to get 3 year warranty*.

* T&C Apply Register your Alpha 7 IV