GO BEYOND BASIC WITH
THE NEW SONY ALPHA 7 IV.
GO BEYOND BASIC WITH
THE NEW SONY ALPHA 7 IV.
Capturing the true beauty of a moment is all about perspective. Whether you’re into stills, videos, or like to toggle between the two, every creator needs a hybrid camera that gives them the freedom to bring their perspective alive in any format. Just like the new SONY Alpha 7 IV that offers groundbreaking performance, breathtaking imagery and true-to-life resolution.
Shot on Sony Alpha 7 IV, the video above demonstrate how the cutting-edge features of the camera help bring the artistic visions of various Sony Artisans to life. Watch the video to learn more about the new Alpha 7 IV.
WHAT
SONY
ARTISANS SAY
ABOUT ALPHA 7 IV
WHAT SONY ARTISANS SAY ABOUT ALPHA 7 IV
The Alpha 7 IV has features like touch tracking & image stabilization which I use regularly to help our films look better.
The Alpha 7 IV has features like touch tracking & image stabilization which I use regularly to help our films look better.
The thing I’m most excited about is the screen that completely swivels. I can shoot a moment from any direction, any angle.
The color reproduction accuracy matches exactly what my naked eye has to see.
The camera is able to predict action and helps you focus the eye like a dream.
The ability to connect my camera and use it as a webcam, it allows my audience to see me in 4K.
Sony for me is a work horse because the pace it lets me shoot with. The autofocus, it’s blazing
‘Sounds and Lights of the UAE’ - The innovative features of the camera made it possible to captures the magical place.
There are plenty of reasons to keep this beast in my camera bag
Scroll right to reveal more
Vishal Punjabi
Wedding Filmmaker
Joseph Radhik
Wedding Photographer
Amrita Samant
Maternity & Child Photographer
Jayanth Sharma
Wildlife Photographer
Garima Goel
Actor & Vlogger
Abhitabh Kame
Advertising & Fashion Photographer
Shubh Mukherjee
Filmmaker & Content creator
Ganesh Bagal
Wedding & Travel photographer
WHAT MAKES
ALPHA 7 IV UNIQUE?
33 MP CMOS Image Sensor
The Alpha 7 IV produces superb image quality with a larger pixel count and higher resolution that surpasses all its predecessors. Experience color gradation and detail rendering like never before with a significant evolution of Sony’s original image technology.
4K 60P* Recording
Achieve impressive video quality while filming at up to 4K 60p* with pixel readout and without binning. Make the most of the new image sensor and wide dynamic range on the Alpha 7 IV for sharp images of fast-moving subjects.
*QFHD (3840 x 2160). 4K 60p (50p) recording available in Super 35 mm mode only.
AI-based Real-time Eye AF and Real Time Tracking for Stills & Movies
The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.
3 more features will be revealed
Real-time Tracking
Using colour, brightness and depth data, the unique subject recognition algorithm instantly processes spatial information in real time. The AI on the Alpha 7 IV detects and tracks the eyes and face of the subject with extreme precision, be it human, animal or bird.
4K/ Full HD Live
The Alpha 7 IV produces superb image quality with a larger pixel count and higher resolution that surpasses all its predecessors. Experience color gradation and detail rendering like never before with a significant evolution of Sony’s original image technology.
5-axis Optical Image Stabilisation
The Alpha 7 IV produces superb image quality with a larger pixel count and higher resolution that surpasses all its predecessors. Experience color gradation and detail rendering like never before with a significant evolution of Sony’s original image technology.
REVIEWS & RATINGS
PICTURE QUALITY Excellent
FEATURES Excellent
DESIGN Excellent
EASE OF USE Excellent
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